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- It is important to understand that there is a small but important difference between a DBA (doing business as) and an alternate business name in New Jersey
- A DBA is for non-New Jersey companies that want to do business in New Jersey, but their business name is already being used by a New Jersey company.
- In New Jersey, if you want to use a more marketable name, then you register an alternate name. The procedure and price are nearly the same as a DBA, but you use a different form.
- Consult an experienced attorney, because the forms can be very complicated.